Product authentication technology Entrupy today announced that shopgoodwill.com will be implementing the company’s artificial intelligence-based solution to guarantee the authenticity of luxury accessories sold through the nonprofit auction site. Each verified item will receive an Entrupy Certificate of Authenticity and financial guarantee, enabling shoppers to trust their transactions and shopgoodwill.com to drive greater returns from the public’s generous donations.
The program is being driven by shopgoodwill.com, the online auction site created, owned and operated by Goodwill of Orange County, and includes deployment of Entrupy’s authentication solution in 125 Goodwill agencies across the United States. Using the proprietary scanner and mobile application, employees in each location can complete the verification process for applicable items prior to listing them for auction. All revenue from these auction sales fund Goodwill’s life-changing programs and services for people with disabilities and other barriers.
Developed by a team of technologists and mathematicians, Entrupy’s solution uses machine learning algorithms and computer-vision technology to verify items with a 99.1% accuracy rate. The company’s ever-growing database includes millions of data points from real and fake goods for 100 years of styles from brands including Balenciaga, Bottega Veneta, Burberry, Celine, Chanel, Chloe, Coach, Dior, Fendi, Goyard, Gucci, Hermès, Louis Vuitton, Prada and YSL/Saint Laurent. Authentication of additional product categories will be added in Q1 2019.
”Over the years, shopgoodwill.com has benefited from our local community’s generous donations of high-end items. At the same time, we’ve witnessed ‘Caveat Emptor’ first hand, and that skepticism keeps us from maximizing the full value of that generosity,” said Ryan Smith, senior director online operations at shopgoodwill.com.
“With the Entrupy Certificate of Authenticity, shoppers can feel confident about their transaction and great about themselves, because their purchase benefits the Goodwill mission to change lives through the power of work.”
“We’re elated to contribute to Goodwill’s ability to make a real difference in communities across the country,” added Entrupy co-founder and CEO Vidyuth Srinivasan. “When shoppers know they’re fully protected, they’re much more likely to value an item at its real worth. We’re thrilled that our technology will enable shopgoodwill.com to sell against that worth so they continue supporting those in need.”
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